MY REEL WENT VIRAL: The Content Creator Mindset
A couple weeks ago one of my Instagram reels went viral on BrightCardboardLife. I shared it with my 300 Instagram followers and a week later I had approximately 260,000 views and around 22 thousand likes. Today it sits around 350,000 views and continues to grow. For a nano Instagram account, that reel is definitely on the viral track.
Since I went viral back in 2011 on a super small YouTube account, I asked Gemini what are the chances of going viral again in June 2026? I was surprised to find out that going viral (especially for small accounts) is quite rare. The chances of going viral twice on two different platforms is 1 chance in 160 million.
GOING VIRAL A SECOND TIME made me want to dig deeper into the digital creator spaces and the mechanics and metrics of these platforms. I wanted to learn as much as I could. Here are a few thoughts that I distilled—albeit roughly—after some of my research.
1.Even though the social media and content creator space appears to be saturated, always remember this: it is always going to be easier to scroll and do nothing than to create digital content. This has been my mantra for years.
2. Coming up with your own ideas, executing them until you reach a “physical thing” or an output is going to be more of a hurdle than picking up your phone and scrolling through social media, listening to your favorite YouTube podcast or simply reposting someone else’s meme, reel or political rant. This means people who consistently create than consume will always have the upper hand.
3. There are two major psychological factors at play for a digital content creator: The FIRST psychological hurdle is this: There is the stigma or “negative perception” about digital content creation—especially by people whom you interact with in everyday life. These are the people who lurk or find out about your content.
These people think digital content creation “isn’t really work” and so they undervalue it and disrespect anyone struggling to create content who hasn’t “Made it yet”. For the bigger accounts they chalk those up to “Well, they have a big account and they know what they are doing” etc. Or, they say “Well they’re professionals and they’re making money, so that’s different.”
The SECOND psychological hurdle is this: Most people are WAY too embarrassed, fragile and vulnerable to be a social media content creator. First, you have those friends and family who are actively discouraging you and gossiping behind your back as you make your efforts. Even more, you have strangers who, in the comment section, will publicly humiliate your own digital creations—your reels, photos, text or blog posts or any ORIGINAL digital media YOU produce.
4. But here are some very interesting facts you should consider:
Facebook is largely considered an “empty room” by many people. We see it as dead. Nobody goes there anymore, right? All our close friends BARELY POST ANYMOE and when they do, they repost someone else’s text post (copy pasta) reel, article or goofy picture
The surprising truth is that while it appears that Facebook is largely a ghost town, the statistics reveal that it is STILL A HEAVILY USED PLATFORM. The same number of people are still passively scrolling but FEWER PEOPLE ARE USING THIS PLATFORM TO POST.
Do you know what this means? It means that you can CAPITALIZE on the SECRET LURKER PHENOMENON that is going on behind the scenes. As I type these words, I want you to:
- Spend less than 1% of your time checking your views or follower numbers. These numbers fluctuate.
- Spend 99% of your time creating, curating and adjusting your content. Keep trying variations to see what works best for you. Try reels, photos, solid backgrounds with text, intriguing quotes, photos with BOLD WORDS to freeze the scroll.
- Be fearless to post. You know why? I can guarantee that almost everyone is scrolling by so fast by mine (and your) posts almost instantly. The statistics reveal that most content is swiped by in 1.5 to 3 seconds—and 3 seconds is long these days. The hardest part is getting someone to idle on your piece of digital content for more than 4 seconds.
- Always come up with original ideas; post your own impressions of the world around you—whether it be your children, your home/yard, a block of text about an idea you were thinking about…how you’re adapting to a new diet. THE LIST IS ENDLESS. Just make sure it is coming from YOU and you are offering your own “Take on it”. The common theme is YOUR OWN ORIGINAL THOUGHTS/PICTURES/VIDEOS/CONTENT.
- STOP REPOSTING OTHER PEOPLE’S CONTENT ON YOUR PUBLIC ACCOUNT. If you want to grow on any social media platform these days, your content must be traced back to your own mind. Meta (the parent company who owns Facebook and Instagram) actively suppresses reposting other people’s text blurbs (copypasta), articles, reels, political articles or funny memes. Meta marks you as a REPOSTER. In other words, you get flagged by the system as not generating your own original content and only a very small group of people (if any) will ever see your posts. Your chances for growth are stagnated.
- Making content is hit or miss. Some will resonate with people and do well in views and shares. Other pieces of content will fizzle out quickly. Just remember that this is true for any digital creator, even the most successful ones.
- Be consistent with your digital content production. Remember you are creating a digital asset that will serve as future digital real estate. Digital assets can be leveraged for advertising, or creating a funnel towards other things that you might be selling. Pushing traffic towards an underlying business, book or piece of artwork is sometimes the ultimate strategy. BUT YOU MUST BUILD A DIGITAL ASSET FIRST TO GET ANY TRAFFIC AT ALL. Do you get how this works?
- Do not worry as much about follower numbers as you are about organic views and traffic. You want your content to reach engaged viewers. If the data reveal few views—even your own followers are unlikely to be interested in your content and the algorithm will give you a bad score for your account or at least for the next posts.
- The 2026 Algorithm focuses on raw, unpolished content. This content is vulnerable. It can seem embarrassing or humiliating. The EMBARRASMENT TAX happens to anyone who is actively building digital content in the face of judgmental onlookers.







